This acronym dictionary was created by Apis Way of Marketing (AWOM) participants to help build a sense of community as we establish a “common language” working together.

Simply look up an acronym in the search box, click the “Add A New Acronym” button if you wish to contribute a new definition, or click the “pencil” to recommend or change an acronym.

This dictionary is intended for internal use only. The accuracy of the acronyms is based on our best knowledge. We welcome your collaboration in enhancing this tool and appreciate any feedback or additions you may have.